BS-Report 1 – singing christmas boxes – Frey

Written by brandscience

Tim McLarty is a Toronto area media creator and broadcaster. He works with clients and agencies to help bring their stories to life, through words and technology.

8 January 2021

As part of the BrandScience podcast, I’ll also be sharing refreshing, innovative store solutions. This would definitely rank right up there. Let’s leave 2021 behind and look back on a time of retail normalcy. Christmas 2016.

European candy company, Frey, created an in-store promotional display that is unlike any ever seen before. As customers approached the display of chocolate boxes, the boxes would break out in song sharing Christmas carols. Having worked for nine years with InfoShow, a major in-store marketing company that created video displays in Walmarts, I’m well versed on how difficult it is to draw people in and make your message land. This is chocolate gold.

Behold the magic of singing chocolate.

This really feels like Christmas but here’s how the magic was created.

This is ingenuity at its best and it gives us hope of a time in the not too distant future where we can wander worry free through a retail environment and just lose yourself in brilliant displays like this.

Tim McLarty owns RadioRadio Studio in Toronto Canada and is a video and audio designer. Subscribe to the Brandscience podcast for regular inspiring ideas.

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Tim McLarty - Ontrack Communications Inc.

About the author

Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada.  Ontrack is a media studio creating video, motion graphics, audio and podcast content.  In his spare time he makes short films and travels to any country that will have him.